E-commerce Strategy: Retail Media, B2B & Digital Commerce with Andrew Lederman from Mondelez
In this episode of the ecommert® Podcast, we sit down with Andrew Lederman to explore how global CPG brands are adopting startup agility and preparing for the next frontier of digital shopping: Agentic Commerce.
Drawing from his vast experience in both agile tech startups and massive enterprises, Andrew shares how Mondelez is redefining digital commerce through cross-functional integration, holistic content strategies, and localized operating models. From balancing brand equity with commercial impact to predicting the inevitable rise of AI-driven shopping assistants, this conversation dives into what it truly takes to stay ahead of the curve in a rapidly evolving global commerce landscape.
In this episode, you’ll learn:
🔹 Startup Agility in Enterprise: How to bring a scrappy, consumer-obsessed mindset to a massive CPG organization.
🔹 B2B Digital Transformation: The shift in traditional trade and how Mom & Pop shops are adopting B2B e-commerce platforms like BEES.
🔹 Bridging Sales & Marketing: Breaking down internal silos to balance brand equity with retail media investments through unified measurement across CX teams.
🔹 Global Market Maturity: Navigating the vastly different e-commerce landscapes and tech ecosystems of the US, China, and India.
🔹 The Rise of Agentic Commerce: Why AI shopping assistants sitting in consumers' phones are the future of digital commerce.
🔹 Holistic Content Strategy: Why brands must optimize their story across the entire web—from Reddit to YouTube—not just the digital shelf and PDPs.
About the Guest:
Andrew Lederman is the Global VP of E-Commerce at Mondelez, where he leads the digital commerce business globally. With a rich background spanning from a B2C marketplace startup (OpenSky) to global tech giants (Alibaba) and massive B2B platforms (BEES at AB InBev), Andrew brings a unique, highly adaptable perspective on how brands can connect with consumers and scale real business impact.
More insights: https://www.ecommert.ai
Mert Damlapinar | ecommert
About ecommert: We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. Our expertise spans e-channel strategy, retail media optimization, and digital shelf analytics, ensuring smarter and more efficient operations across B2C, eB2B, and DTC channels.
