The key enemy of AI enterprise adoption is FOMO - Insights from Bastien (Reckitt's CIO/CDO)

Episode 2 is live with Bastien Parisot (CIO/CDO, @Reckitt).
In this conversation, we explore what it really takes to scale AI inside a global CPG, from data foundations to agentic workflows and execution at speed.

This episode goes beyond buzzwords and into the hard parts: integrating legacy systems, enabling adoption, and building AI capabilities that deliver measurable business outcomes.

What you’ll learn in Episode 2:
🔹Agentic workflows: how to get performance insights in under a minute
🔹 Agents vs autonomous agents: what “closing the loop” really means
🔹 Why SAP and ERPs won’t disappear, and why the bridge is the hardest part
🔹 Cloud as the testing engine (when data is in the right place)
🔹 AI transformation is execution, not experimentation

If you’re leading digital commerce, retail media, data, or transformation in CPG, this is a must-watch.

#EcommertPodcast #Reckitt #AIinCommerce #DigitalTransformation #CPG #RetailMedia #FMCG #AIAdoption

Mert Damlapinar

About ecommert
We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. Our expertise spans e-channel strategy, retail media optimization, and digital shelf analytics, ensuring smarter and more efficient operations across B2C, eB2B, and DTC channels.

Thanks for tuning in to ecommert podcast.