The Future of CPG The Retail Media Revolution

The Future of CPG Retail Media | ecommert Podcast
 
Retail media is rapidly evolving from a performance channel into a core growth engine for CPG brands. In this episode of the ecommert Podcast, we dive deep into what’s next for retail media, data integration, and shopper-centric measurement.
 
🎙 Featured Guests
 
Celia Van Wickel
Director of Digital Commerce, Russell Stover
 
Maria Fernanda Gil Tamayo
Former Senior Marketing & Digital Integration Manager, Coca-Cola FEMSA
 
💡 What we cover in this episode:
 
How retail media is reshaping the CPG go-to-market model
The challenges of real-time data, attribution, and post-purchase analytics
Why “more data” doesn’t always mean better decisions
Aligning media, commerce, and shopper behavior across retailers
What the next phase of retail media maturity looks like
 
 
This conversation goes beyond buzzwords, focusing on practical realities, organizational challenges, and the decisions CPG leaders must make as retail media becomes central to growth.
 
🔔 Subscribe for more insights on CPG, retail, AI, and commerce transformation.
📩 Follow ecommert® for weekly insights from industry operators and leaders.