S3E03 - Part 1: Inside the Retail Media Shift: AI, Strategy & Digital Growth with Jack Lindberg

In this episode of The Ecommert Podcast, host Mert meets with Jack Lindberg from Shalion at the Yale Club in Manhattan to discuss digital commerce and sales synergy. Jack shares his unconventional career journey from an opera singer to leading product strategy at Shalion. The conversation delves into various aspects of the digital commerce landscape, including the use of AI, retail media networks, and the importance of digital shelf and retail media connections. Jack emphasizes the need for brands to take ownership of their data and the potential for QSR and food aggregators to play a significant role in retail media. He also discusses the challenges and opportunities in measuring performance and driving growth in the rapidly evolving e-commerce environment. 
 
Highlights include: 

• Jack Lindberg’s Career Journey from Music to Digital Commerce 

• Key Challenges in Digital Shelf and Retail Media 

• The Role of Menus and Delivery Apps in Retail Strategy 

• Branding, Distribution, and Measurement in Digital Menus 

• AI’s Expanding Role in Retail Media and Customer Experience 

• The Rise of Contextual Shopping and AI Personalization 

• Future Trends in Data Utilization and Digital Commerce